Trader Joe's Map Kiosk
Year
Client
Trader Joe's
Project Type
UX/UI Design
What The Users Said
Store Layout
Customers described the store layout is not only crammed but also "disorienting," making them lose awareness of their surroundings.
Overcrowding
Crowding gets excessive, especially during weekends. Packed hallways are difficult to navigate even after finding what you need.
Staff Availability
Item Availability
The Opportunity
This presents an opportunity to implement UX techniques and digital tools to make the shopping experience at Trader Joe's more convenient, concise, and enjoyable.
Confusing Store Layout
Customers struggle to find items even in compact stores — especially when products are constantly rearranged.
Unclear Product Availability
No clear visibility into which items are seasonal, limited, popular, or currently out of stock.
Slow Foot Traffic
Aimless wandering compounds congestion. Faster task completion means fewer people blocking aisles.
The Solution
The brand identity was designed to embody both luxury and intimacy. A minimal yet graceful logo was developed to convey timeless elegance, supported by a muted, nature-inspired color palette that reflects the raw beauty of Orrisé’s ingredients. Typography was chosen for its understated sophistication, while imagery and textures emphasized the immersive, almost tactile quality of fragrance. Every visual element worked together to translate the invisible world of scent into a tangible, memorable identity.
The Result
The new identity elevated Orrisé’s presence across packaging, digital platforms, and retail touchpoints, creating a cohesive and immersive brand experience. Customers now associate Orrisé with not just fragrance, but a curated sensory journey. By merging storytelling, design precision, and emotional resonance, the brand stands apart as a contemporary name in the fragrance industry—where identity lingers as beautifully as the scent itself.
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